Welcome to Plan B Sports Management, LLC.

Plan B Sports is a full-service sports representation company that is committed to creating lifelong relationships with talented young men of character.  We pride ourselves in developing personal relationships with you and your family that are based on trust, honesty, and respect.  The service we provide to our clients’ is the most competent, attentive and ethical in the business.

As our tag line suggests, the Future is Now.  Professional sports careers are short, and playing a game for a living is a privilege.  If you’re unprepared, being rich and famous is just a serious injury away from becoming an ex-NFL player with an uncertain future. Therefore, it’s imperative to have a Backup Plan so you’re prepared to make a smooth transition into your next career once your football career ends.  As a client of Plan B Sports, you can rest easy knowing that you’ll be set financially and otherwise to transition out of the NFL into your second career of choice.  Your coaches will help you develop your game plan on the playing field.  The professionals at Plan B Sports Management will work hard to help you develop a game plan for the rest of your life!

Thank you for your interest in Plan B Sports Management.

We will honor and glorify God in all we do! – Colossians 3:23-24


Brian K. Hamilton, Esq. – Founder/Owner


Provide top-notch personal service to our clients.  We maintain a standard of value-added services well beyond the norms in our industry.  We’re available 24 hours a day, 7 days a week to assist our clients AND their families manage the details and concerns of their everyday life.  We seek not only to provide what is asked of us, but achieve more than is expected.

We adopt the objectives of our clients and dedicate ourselves to the achievement of their goals.  Our success is measured in the satisfaction and trust our clients have in the professionals at Plan B Sports Management.

We will not compromise our individual or company integrity for any reason.  The professionals at Plan B Sports are held to the highest ethical standards of honesty and integrity in all business dealings, both internal and external to the company.  We will demonstrate Christ-like wholeness, privately, and publicly (Proverbs 11:3).


“My experience with Plan B Sports has been that they understand the balance of getting the best deal possible for their clients while at the same time respectfully understanding the Clubs’ perspective and maintaining a positive and professional relationship.”

Chris Olsen, Vice President, Football Administration, Houston Texans

Contract negotiation is our expertise.  Our legal backgrounds, extensive working knowledge of the NFL Collective Bargaining Agreement, and over 18 years of experience in the area of contract law provides our clients with a team of skillful negotiators who will maximize their potential earning power.   We continually stay abreast of team salary cap levels, relevant case law, arbitrator rulings, and the latest trends in NFL team contract structuring.

As our clients will attest, the professionals at Plan B are intelligent, well prepared, and innovative negotiators who have earned the respect of NFL front office personnel.



More Than One Route To The NFL


The story of Mike Mitchell begins in New York City, with the Oakland Raiders selecting the current Pittsburgh Steelers starting free safety Michael Mitchell with the 15th pick in the second round of the 2009 NFL Draft.  It was a selection that triggered all-out pandemonium in the Radio City Music Hall. For the following seven minutes that succeeded the pick, draft experts and analysts sat in disbelief over Mitchell’s selection.

“He’s a second-round pick.  I’m happy for him.  I had him between 40 and 73 at safety, with a seventh-round grade,” said ESPN’s Mel Kiper Jr.


One of the most important periods in an amateur athlete’s playing career commences the moment their college career concludes.  During the four months leading up to the NFL draft, our game plan, along with your execution, will maximize your draft stock.   Moving up or down in the draft can gain or cost you hundreds of thousands, perhaps even millions of dollars.  With that much money at stake, it’s imperative that your pre-draft preparation is carefully designed to ensure you nail perhaps the biggest job interview of your life. With several successful draft classes, Plan B Sports understands this process better than anyone!

Plan B Sports will customize a pre-draft plan specifically designed for your individual needs, which emphasizes enhanced physical & mental preparation at one of the country’s elite training facilities.  Our pre-draft plan also consists of, but isn’t limited to: team interview simulations, nutritional meal plan, coordination of lodging and transportation, video cut-ups, peer analytical comparison reports, coordination of individual workouts, AND increasing our clients’ profile through use of the media via articles and radio/television interviews.


Branding should precede and underlie any marketing effort. A brand will help encourage someone to buy a product, and it directly supports whatever marketing activities are in play, but the brand does not explicitly say “buy me.”  Instead, your brand is essentially derived from who you are, who you want to be and who people perceive you to be.

Your character and reputation is very important to us and to corporate sponsors who value those off the field attributes.  Under the guidance of our branding strategy, we will successfully help you build public awareness, enhance your image and name recognition, which in turn will help grow your brand.


As you work to maximize your performance on the field, we will be working simultaneously to increase your profile off the field, and we’ll hustle hard and smart in our pursuit to maximize your off the field income.  Our extensive network of strategic corporate relationships allows us to tailor a custom marketing plan for each individual client. Our clients take great comfort in knowing that we can help create an additional source of revenue to add to their portfolio.

Plan B Sports has had the privilege of working with the following companies on behalf of our clients:


At Plan B Sports great efforts have been made to align ourselves with a specialized group of professionals each of whom are at the top of their chosen profession. This team approach allows us to focus our efforts on assisting our clients to be their best on the field, while having other important financial matters handled by the appropriate, competent & trustworthy professionals.


At Plan B Sports, it’s our business to sign talented athletes. However, it’s equally important to us that we represent clientele who are interested in giving back to the community and becoming role models.

One of the tenets of Plan B Sports involves a commitment to help those less fortunate. Do not neglect to do well and to share what you have, for such sacrifices are pleasing to God (Hebrews 13:16).   We make a commitment to help our clients capitalize on their celebrity status by aligning them with charitable organizations, or developing their own foundation, which further the causes that our clients are passionate about. Please visit our photo/video gallery to view all of the wonderful things our clients are doing to positively impact their community.


The Future is Now, thus during your playing career, it’s very important for you to utilize Plan B Sports large network of corporate and other business relationships to introduce you to professionals in your area of interest. The time to forge these relationships is while you’re still playing and have name cache.

It is our goal to build a lifelong relationship with you, and we happily help guide and prepare you for gainful and fulfilling employment during AND long after your professional sports career ends.



Brian K. Hamilton, Esq. 

Brian is a licensed attorney and certified contract advisor with the National Football League Players Association (NFLPA).  Brian is responsible for all aspects of client management at Plan B Sports, including but not limited to:  recruiting, contract negotiation of National Football League (NFL) player contracts, shoe and apparel contracts and trading card and licensing agreements, supplementing our clients’ income and increasing their exposure by generating endorsement opportunities, radio and television appearances, autograph signings, and complimentary use of  vehicles, cell phone and other consumer products, handling pre-draft communications with NFL decision makers, coaches and scouts, and organizing our pre-draft player marketing packages. Brian also acts as a liaison for Plan B’s financial, tax, insurance, banking and athlete training consultants.

Prior to forming Plan B Sports Management, LLC., Brian served as a litigation associate for approximately four years in the Cincinnati, Ohio law firm of Scheper & McGowan, and an additional six years as an Assistant General Counsel for the largest bus and train company in the U.S. and U.K.  Brian is a former collegiate athlete, having earned an athletic scholarship to play both football and baseball at New Mexico Highlands University.  Brian received his J.D. degree from the University of Toledo College of Law and his B.A. degrees in Political Science and Business Administration from New Mexico Highlands University.  Brian resides in Cincinnati, Ohio with his wife Rachel and daughter Alexis.

To whom this may concern, I am writing this letter on behalf of Plan B Sports Management. Brian Hamilton has been excellent in handling all aspect of Tank’s NFL experience. He is more than an outstanding agent, he is a role model and great leader. He is a great father, husband and a man of God. Having a resource like Brian has helped Tank make a seemless transition from college to the NFL. Brian went over and beyond the call of duty. Brian flew out to San Francisco to help Tank find an apartment, get it furnished and stayed while Tank adjusted to his new life style. I was really impressed with Brian’s knowledge of the game and contacts with NFL GM’s and head coaches.


I will strongly recommend Plan B Sports for any athletes and family members who are that looking for someone that cares for individuals and not just around to collect a check. Most importantly, Brian Hamilton’s honesty and integrity is what impressed me the most.”

James Boyd
Uncle of 49ers Defensive Tackle – Cornellius “Tank” Carradine

Abraham Wickelgren, Esq.
Salary Cap Specialist

Abraham is a licensed attorney who is primarily responsible for assisting with the negotiation of our clients NFL contracts. Drawing on his applied mathematics, economics and law degrees from Harvard as well as expertise in statistical and data analysis, Abraham provides up to date research of NFL player salaries, statistics and contract trends.  Abraham’s strong background in both math and contract law ensures that we maximize our clients contract value while also enhancing our ability to negotiate around the intricacies of the salary cap.  Abraham received his Ph.D., in 1999, from the Harvard University Economics Department; his J.D. magna cum laude from Harvard Law School in 1994 where he was a recipient of an Olin Fellowship in Law and Economics and on the board of editors for the Harvard Law Review; and his A.B. cum laude in applied mathematics/economics from Harvard College in 1991.  Abraham taught contract theory and law and economics while a graduate teaching fellow at Harvard University.  Abraham resides in Austin, Texas with his wife Kelly, daughter Myah and son Justin.

Jordin Hamilton
Football Associate

Jordin assists with pre-draft preparation, securing endorsement opportunities, creating new marketing strategies, and building our clients brand by assisting with anything having to do with social media. Jordin also works on player appearances, foundation sponsorship, charitable endeavors, player camps, and many other important tasks which enable our clients to focus solely on football, while also building their brands and making a difference in their respective communities.

Jordin attended high school in Scottsdale and was a three-year varsity football letter winner. Jordin initially attended the United States Air Force Academy on an athletic football scholarship and later transferred to the University of Massachusetts.  Jordin was a two-year football letter winner at UMass and earned a B.A. degree in Communications.  Jordin recently coached defensive backs at Desert Mountain High School under the tutelage of his father and former NFL defensive back Conrad Hamilton. Jordin currently splits his time between Cincinnati, Ohio and Scottsdale, Arizona.

Melissa Frierson
Director of Administration/Client Services

Melissa assists in servicing the individual needs of our clients and their families. Her responsibilities include general administrative duties: client service, research, coordinates media requests, and NFL teams’ workout request/correspondence. Melissa also coordinates travel arrangements, ticket requests, car rentals, limousine services, floral delivery, restaurant reservations, spa reservations, event tickets, etc., for our clients AND their families. Our clients really appreciate that Melissa is available to assist them 24/7. Melissa resides in Cincinnati, Ohio with her husband Merle and daughters Mekaela, Corrine and Celeste.

Plan B Gallery

Plan B Sports Management

P.O. Box 42035
Cincinnati, OH 45242
(513) 254-2545

Contact Plan B Sports Management